With attendance at external events slowing down, I’ve found myself wondering: Did the people I spoke to really understand what I meant when I talked about the Third Sector — and the jobs available in it?
It’s easy to assume understanding when you’re surrounded by people who “get it.” But outside of sector spaces, the language we use — like Third Sector, capacity building, or even community engagement — can be unclear, or even off-putting.
As I start planning the next phase of online content, my focus is shifting. I want to reach a broader audience — and that means learning how to translate my messages into something catchy, clear, and impactful.
Yes, Goodmoves is a job search platform — but it’s also a space where we promote the entire sector: the work, the values, the career paths that many don’t even know exist. So, I need to find the Fairy Liquid, water, and wands to help ideas mix, conversations flow, and projects come together.
Maybe that’s how I start communicating beyond the Third Sector bubble.
One of the real strengths of this sector is the willingness to collaborate, share, and support each other. And I know there are countless organisations and individuals out there who are already doing brilliant work — creating jargon-free, inclusive, and relatable content that speaks directly to specific audiences.
So, I’m thinking webinars, podcasts, even venturing into the world of TikTok.
Change is a good thing — in moderation and at a gentle pace. And if we want to encourage more people into the Third Sector, it might take a few tiny bubbles to burst first.
Now I need to connect with others who are doing the same — or who want to. If you’re working on (or interested in) accessible, creative, and inclusive comms about your sector and its opportunities, let’s chat.
Mairi Fitzpatrick is Sales, Marketing and Credit Control Officer at Goodmoves (SCVO)
We’re excited to have Goodmoves exhibiting in our Health Creation Hub at this year’s Annual Conference.
Make sure to drop by and see their stall!
